Frescura is a family-owned company in the fruit and vegetable sector, with over 100 years of experience and currently led by the fourth generation. We are a group of complementary family businesses, each specializing in a specific link within the fruit and vegetable supply chain.
Our close collaboration ensures smooth and reliable service all year round. Transparent communication and customer-focused solutions are the foundation of our operations. At Frescura, service and customer satisfaction are always at the forefront — that’s our promise for day-fresh fruits and vegetables, delivered with care and precision.
At Frescura, we are still 100% family-owned.
Today, the fourth generation of the family is actively involved in the company.
Thanks to our integrated group, we specialize in every step of the process.
At Frescura, we have over 100 years of experience in fruit and vegetables.
52
 Dankzij onze nauwe samenwerking kunnen we een vlotte en jaarronde dienstverlening garanderen, waarbij we zo goed als alle producten 52 weken beschikbaar hebben.
03
Bij ons draait het om drie belangrijke kernwaarden: flexibiliteit, innovatie en duurzaamheid.Â
120+
Door onze jarenlange ervaring en goed contact met onze eigen mensen, telers en klanten, hebben wij meer dan 120 fruit- en groentenreferenties
Frescura operates from three locations, each carefully chosen to ensure fast and efficient service for our customers both at home and abroad. Every site is centrally located and easily accessible, enabling smooth handling of pickups, deliveries, and personal visits.
Thanks to this geographic spread, we can respond flexibly to regional needs. Whether you’re a local customer or an international partner, we guarantee optimal accessibility and service.
Centrally located in Flanders.
Centrally located in Europe.
Centrally located between Belgium, the Netherlands, and Germany.
Responsible Zespri kiwi
E-mail: jo.segers@frescura.be
Responsible Berries
E-mail: kevin.smedts@frescura.be
Responsible Berries - director
E-mail: robbert.leisink@frescura.be
Responsible Vegetables
E-mail: jarno.houben@frescura.be
At Frescura, we harness solar energy and collect rainwater for reuse.
We provide sustainable employment opportunities for low-skilled workers.
100%
Zero-waste policy
We provide efficient and eco-friendly packaging solutions.
We reuse the residual heat generated by our cooling systems.
At Frescura, sustainability is not an empty concept but a daily responsibility. This is reflected not only in our choice of eco-friendly products and recyclable packaging materials, but also in our energy-efficient infrastructure and sustainable company culture.
We continuously invest in innovative solutions that reduce our ecological footprint while contributing to a forward-looking fruit and vegetable sector. From solar panels on our rooftops to conscious decisions in logistics and HR policies. For us, sustainability isn’t a department, it’s a mindset.
